Creative + Art Director: Avi Wu Norton
Photographer: Haley Mullin
Directed the creative and art direction for studio product photography to highlight the premium quality of the products through intentional lighting, composition, and styling. Collaborated closely with the photography team to ensure each shot aligned with the brand’s elevated aesthetic. The creative approach emphasized texture, material, and form—allowing products to stand out while maintaining a clean, aspirational look. These assets were leveraged across marketing channels to reinforce the brand’s premium positioning.
Please check out this link for Creative and Art Direction deck.
